In-depth analysis of hydrogen, ammonia, methanol, SAF and biofuel markets — intelligence to support data-driven decisions across the energy transition.
Hyundai has a message for anyone writing the obituary of the hydrogen car: not yet. Speaking to the Australian outlet CarExpert, Scott Nargar, senior manager of future mobility and government relations at Hyundai Australia, insisted that hydrogen is not "dead for passenger vehicles," while conceding the core problem in a single sentence: "The biggest thing is you've got to find customers" (Dnistran, 2026). That candid admission captures where fuel cell vehicles stand in late
